What shapes Gen Z protein consumption habits?

As Gen Z comes into its full purchasing power, the meat industry will find it has a very nuanced new consumer demographic to contend with. Sustainability, ethics, convenience and price are taking precedence in this generation's grocery shopping habits.

Haley Laufenberg Headshot
Pexels Kevin Malik 9016550
Kevin Malik | Pexels.com

Gen Z, while smaller in number than previous generations, is the upcoming consumer demographic for the ag industry to watch. When it comes to grocery shopping, particularly for animal-based products, they have some behaviors that deviate sharply from their generational predecessors.

Log in to view the full article
Page 1 of 2
Next Page