Air-dried pet food has found a niche to grow in as pet owners look for convenient, premium pet food at a reasonable price.
freemixer I iStock.com
In spite of all the economic uncertainty of the last several years, premium and superpremium pet food categories continue to see growth. Fresh/gently cooked/frozen, freeze-dried and air-dried options are all maintaining their appeal to pet owners, despite a higher price point. But why?
