Marketing has been revolutionized by technology that immerses potential buyers, particularly in the form of virtual reality (VR) and, by extension, video game mediums. By employing these technologies to simulate an environment where users can experience products, large companies like Toms and Meta are taking advantage of a novel strategy: virtual experiential marketing (VEM).
Ag retailers use VR, video games to experiment with ‘virtual experiential marketing’
Marketers use VEM applications and immersive technology to demonstrate their products, secure new business.
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